SINGAPORE, 26 March 2008

The Reborne Group, a healthcare company, unveils today the groundbreaking Xndo™ Proactive Health Management. Based on expert science and delivered through the Xndo™ Centre for Health Management, Reborne aims to fight the risks of obesity, cancers and ageing. It combines a wide range of validated products and practices, administered by healthcare practitioners and therapeutic product specialists, to meet an individual’s unique concerns for his or her weight, health, beauty and fitness.

Mr Lars Brittsjo, Founder and CEO of the Reborne Group, said, “The staggering statistics of people dying from major chronic diseases on a global scale, such as cardiovascular diseases and cancers, are daunting. According to recent government-sponsored studies, like the Cancer Reform Strategy (UK) the Center for Strategic & International Studies (US), many of such diseases are preventable through responsible lifestyle and that individuals must learn to care for themselves as they age, given the fiscal constraints confronting governments. It is hence vitally urgent to make more widely available safe and affordable proactive (or preventive) health care solutions to the public – to effectively reduce the risk factors of these diseases. Truly, in today’s context of health care, it is no longer about living longer, but also living well.”

Dr Victor YC Ong, PhD, Head of Embryo PL, and the Medical and Scientific Director of the Reborne Group, added, “Today’s advances in the field of life and biomedical sciences offer us a unique opportunity to redefine the way we care for our health. With respect to weight management, recent scientific and clinical advances have shown that in virtually all the medical spheres – cancer, ageing, autoimmune disorders, heart disease, stroke, type 2 diabetes mellitus and obstructive sleep apnoea – excess body weight or normal weight with high body fat is now recognised as a major risk factor.

Achieving ideal weight should no longer be seen as a good-to-have goal. Indeed, we all need to answer this crucial question: ‘Should we react only when disease has struck?’” Hence, Dr Ong has pioneered the Xndo™ Proactive Model and TLR™ System for Ideal Weight Management.

The Xndo Tri-phasic Lifestyle Regimen (TLR™) System for Ideal Weight Management, an integral part of the Xndo™ Proactive Model, aids an individual to achieve lifelong ideal weight. It offers individuals who have weight and health issues therapeutic solutions that include ready-to-eat calorie controlled proteindominant meals, superior dietary supplements, near-zero calorie behaviorietary foods and drinks, all loaded with ingredients full of health benefits such as anti-oxidant, cholesterol-lowering and fat-blocking properties.

The Xndo™ Proactive Model is about delivering the science that cares to every individual – proactive and personalized health management system that is safe and effective for a lifetime. It is now available at the three Xndo™ Centres for Health Management located in the Science Park, Centrepoint and Toa Payoh Central.

Mr Lars Brittsjo concluded, “I see the Xndo™ Proactive Model as a groundbreaking response to the global health crises we are facing today – to empower and enable an individual to achieve long-term health.”

Reborne Pte Ltd 1 Kim Seng Promenade #10-07 Great World City West Tower Singapore 237994 Tel: +65 67380756 Fax: +65 67381033

www.rebornehealth.com

For more information, please contact:

MS IDA LI
Communications and Special Projects Manager
Tel: +65 67382025 | ida.li@rebornehealth.com

ABOUT THE REBORNE GROUP

The Reborne Group aims to be a global leader in providing proactive health management in the three key medical spheres: weight management, anti-cancers and anti-ageing. Adopting an evidence-based medicine approach, the Group has been engaged in cutting edge in-house and collaborative R&D. All its systems, products and services are backed by scientific and clinical evidence to ensure safety, efficacy and quality. For more information about the Reborne Group, please visit

www.rebornehealth.com